TVS Motors honors armed forces with 'Kargil Vijay Diwas' ride
'Kargil Calling – Ride for the Real Stars’ with nation-wide rides to recognise efforts of Indian defence forces. The campaign saw over 200,000 entries from across the country.
TVS Motor Company, today commemorated the 19th year of Indian armed forces victory at the Kargil war with a nationwide ride, christened ‘Kargil Calling – Ride for the Real Stars’.
The rides were carried out to cover all the touch points of TVS Motor Company in India, as part of the TVS Star City+ initiative, 'Stars behind the Stars' to celebrate the contribution of our defence forces.
The company has announced that the ride was flagged off in over 3,500 touch points across the country with the riders visiting prominent city landmarks during the ride.
Speaking on the occasion, Aniruddha Haldar, vice president – marketing, commuter motorcycles, scooter and corporate brand, TVS Motor company said, “We rolled out ‘Kargil Calling – Ride for the Real Stars’ as an initiative to bring to the forefront the unsung heroes of India – the Indian Defence Forces. It was humbling to witness the respect and gratitude that our citizens hold for these brave hearts which they showcased through overwhelming participation in this initiative by TVS Star City+.”
The campaign invited entries from across the nation to ride together, regardless of the vehicle they own, with the sole purpose of expressing gratitude for the Indian Defence Forces who facilitate our freedom, comfort and safety.
The country-wide campaign was announced on July 6, 2018, on the TVS Star City+ website, and received over 200,000 entries and 150,000 good wishes from all across the country for the Indian defence forces.
RELATED ARTICLES
Modern Automotives targets 25% CAGR in forged components by FY2031, diversifies into e-3Ws
The Tier-1 component supplier of forged components such as connecting rods, crankshafts, tie-rods, and fork bridges to l...
VinFast’s second plant in Vietnam goes on stream ahead of India factory
Vietnamese EV maker’s second plant in its home market, which has a 200,000 EVs-per-annum capacity, will focus on produci...
Continental exits TBR market in India, shifts focus to car and SUV radials
German tyre manufacturer aims to tap the double-digit market growth opportunity for big SUV and luxury car tyres which w...