TVS launches limited edition bikes in Kenya
TVS Motor Company has launched its limited-edition versions of TVS HLX 125 Gold and HLX 150 Gold in Kenya. These editions have been launched to commemorate over two million units of the global HLX series sales milestone.
The series was first launched in 2013 and is available in the variants of HLX PLUS (100-cc), HLX 125, HLX 150 and HLX 150X in over 49 countries in Africa, the Middle East and LATAM.
The company said that the motorcycle has provided last-mile connectivity for commercial taxis and delivery segments in rural and urban regions across Africa, the Middle East and LatAM. "TVS HLX motorcycles have played a vital role in the two-wheeler taxi segment in Africa," the company said.
H G Rahul Nayak, Head of International Business, TVS Motor Company, said, “Kenya is an important market for us. Most two-wheelers in Kenya double up as boda boda and delivery vehicles, and customers always look for long-lasting and durable products. The HLX brand has consistently catered to these evolving mobility needs backed by a wide service network with trained mechanics and spare parts support.
The newly launched bikes will be equipped with features like smart lock (anti-theft security feature) to enhance the safety and security of the vehicle. Vijay Gidoomal, Group CEO, Car & General Kenya Plc, said, “Customer is our priority.”
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