TVS ASL plans ‘Dawn-to-Dusk’ service program

by Sricharan R 26 Jul 2021


Leading aftermarket player TVS Automobile Solutions will soon introduce its ‘Dusk-to-Dawn’ model of servicing under its full-stack O-to-O digital platform Ki Mobility Solutions. As the name implies, Dusk to Dawn is all about servicing vehicles at night, with the vehicle delivered to the customer early in the morning.

Speaking to Autocar Professional, G Srinivasa Raghavan, Managing Director, TVS Automobile Solutions said, “We will soon be coming out with Dusk to Dawn, where we take the customers' vehicle after they return from their office in the evening. We service them at night and return it in early morning. This brings in a huge difference. This will start by next month (August 2021).”

TVS ASL's recently launched Ki Mobility Solutions is a one-stop-shop for all service requirements of automobile owners. They can access repair management services, parts, accessories, tyres, batteries, insurance and on-demand roadside assistance across the country. This is applicable for all the vehicles including two-wheelers, passenger cars and commercial vehicles. 

With this in place, the company along with its acquisition of goBumpr, the B-to-C service aggregation platform is looking to acquire 10-15 percent market share in the aftermarket servicing segment in the coming years. The company has over three million customers already, by far the largest in the aftermarket industry, which it aims to increase to 10 million by FY2025.

As for the offline model, with the acquisition of Mahindra First Choice (MFC), the company has successfully rebranded the MFC network into myTVS fold thereby creating one of the largest multi-brand service networks across 270 towns in the country. 

Speaking at the launch of the Ki Mobility, R Dinesh, Director, TVS Automobile Solutions, said, “Ki by itself was between Rs 575-600 crore, last year. We would like to cross Rs 100 crore by FY2022. And, ASL as a business we closed around Rs 1180 crore last year. Going forward, we would see less growth in the traditional business model.”