TVS Motor Co's Apache premium motorcycle brand has raced to the four million units sale milestone globally. This premium brand was launched in 2005, which makes it the ride from zero to 4,000,000 units has taken 15 years. Interestingly, the last million or 10 lakh unit unit sales have come in just two years. The TVS Apache crossed the three-million-sales milestone on September 10, 2018.
On September 10, 2018, the Apache crossed the 3-million sales milestone. Seen here is K N Radhakrishnan, CEO, TVS Motor Co at the Mysore plant.
The TVS Apache Series spans across two categories – Naked and Super Sports. The RTR (Racing Throttle Response) series, encompassing the range of TVS Apache RTR 160, TVS Apache RTR 160 4V, TVS Apache RTR 180 and TVS Apache RTR 200 4V are the existing offerings in the naked motorcycles category.
The Apache RR 310, which has throttle-by-wire tech and four rides modes, is among the more popular Apaches.
On the Super Sport front, the brand introduced the TVS Apache RR 310 (Race Replica) as their first entrant into the super-premium) category in 2017, which affirms superior performance and riding dynamics, combined with a robust, expressive design. The TVS Apache RR 310 motorcycle boasts superior race technology features including throttle-by-wire technology, four ride modes, a state-of-art TVS SmartXonnect enabled 5-inch vertical TFT and more.
Commenting on the latest milestone, KN Radhakrishnan, director andCEO, TVS Motor Company, said, “It is a momentous day for us at TVS Motor Company, as we achieve the four million global sales milestone for our premium motorcycle brand, TVS Apache. Over the years, young and aspirational riders have shown keen interest in performance-oriented, premium motorcycles. As a result, the TVS Apache brand has garnered immense popularity amongst motorcycle enthusiasts globally. With a range of motorcycles from 160cc to 310cc, our focus on premiumisation has resulted in us offering many segment-first features and best-in-class technologies to our customers including the RT-Fi engine tech, GTT (Glide Through Technology), Ride Modes, SmartXonnect, and Slipper Clutch.”