Toyota Kirloskar Motor digitalises retail with virtual showroom

Toyota Kirloskar Motor (TKM) has launched a virtual showroom to further digitalise customer experience in the new normal.

The virtual showroom, which is an end-to-end facilitator – www.toyotabharat.com/virtual-showroom/ – enables customers to seamlessly look through their Toyota vehicles online, and also enables direct bookings. It is already integrated with a payment gateway and will facilitate the best offers, finance options, loan applications and other value-added services.

Netizens do not have to download or install any application – they only have to log on to the Toyota Bharat website with just a few clicks on any device – smartphone, tablet, laptop, or desktop.

In the virtual showroom, customers can select the vehicle of their choice, get 360-degree external and internal views, check out all the available variants and colour options, switch on the lights, open and close the doors, virtually experience the top features in the day or night modes and get variant-wise prices.

A crucial aspect of the new platform is that customers can see how a Toyota vehicle will look when parked in their garage or portico using augmented reality mode on their smartphones. They can also schedule a test drive or book their Toyota vehicle directly from the virtual showroom for delivery at their nearest dealership or the safe confines of their homes.

Talking about the new initiative,  V Wiseline Sigamani, Associate General Manager (AGM), Sales and Strategic Marketing, TKM, said, “Owing to the pandemic and growing access to technologies, customers increasingly prefer digital and contactless experience. Last year, as Covid-19 disrupted the purchase lifecycle, we took immediate steps to digitalise our sales process by making available pricing, offers and booking in the online realm. The virtual showroom further simplifies all the elements of car buying by digitising and integrating the key touch-points in a customer’s purchase cycle as a one-stop-shop solution. The core idea behind the virtual showroom is to empower our customers to access our world-class cars from wherever they want to. Moving forward, we will continue to listen to our customers keenly and introduce new solutions and tools leveraging digital technologies to further improve their buying experience.”

TKM says it has integrated all its dealer partners onto the new platform and will soon make available the virtual showroom on the websites of all its dealer partners.