Tata’s new service initiative promises plenty

Tata Motors has announced a new service initiative called EzServe, a  two-wheeler-based service concept that aims to provide a hassle-free service experience to customers at their doorstep.

EzServe offers numerous benefits to the customer, including carrying out basic service, quick repairs, and resolution of concerns at their preferred location. 

Dimple Mehta – Head, Customer Care, Domestic and International Business, Tata Motors Passenger Vehicles, said, “Our endeavour is to enhance service touchpoints with focus on shorter formats to make us adequately close to our Tata Motors customers.

The company added 160 new service workshops for passenger vehicles in  FY22 taking its total country-wide touch points to 705 operational workshops. The expansion, Tata Motors said,  helped increase the service coverage across 485 cities, and increased the number of  cars serviced in FY by 30 percent as compared to the last fiscal.
The EzServe unit comes with an elaborate kit containing three utility boxes mounted on the bike’s rear. These boxes are packed with spare parts, a vacuum cleaner, a jack and jack stand, and several hand tools. The company, while ensuring that senior technicians are well-groomed, has digitized the process of registering repair orders at workshops. The workshops are designed to promptly respond to customer queries, provide cost estimations and work in sync with its Service Connect App, which relays real-time data to the after-sales teams. This app provides services like booking, vehicle pick up request, updates on vehicle repair status, viewing of repair estimates for scheduled and frequent jobs amongst others. 

This online platform can also be used for information regarding vehicle servicing, authorized dealers / service centre locations, as well as services like extended warranty, and 24x7 roadside assistance.

Tata Motors ended FY 22 with one of best years for sales. It sold 370,372 units, recording a 67 percent increase over FY21. The company has been firing on all cylinders with SUV sales, led by the Punch compact leading the charge. Its Nexon EV is the leading EV brand. In January, the company forayed into the CNG sector with two offerings.

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