A total of 103 mobile showrooms are being deployed across the country by Tata Motors.
Tata Motors, introduced a door step car buying experience for the rural customers, ‘Anubhav,’ showroom on wheels. In line with its rural marketing strategy, the aim of this initiative is to increase reach in Tehsils and Talukas, which have high potential in terms of rural population and economy. A total of 103 mobile showrooms are being deployed across the country.
These mobile showrooms will help existing dealerships to offer a doorstep sales experience to customers and assist them with information about the New Forever range of cars & SUVs, accessories, avail finance schemes, book a test drive and evaluate existing cars for exchange.
Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles explained, “These mobile showrooms will be a one stop solution for rural customers seeking information about our cars, finance schemes, exchange offers. They will also derive important consumer insights and data for us to further improve our customer outreach. Rural India sales contributes around 40% to the total passenger vehicles sold in India and with this concept we are confident of expanding our reach.”
The Anubhav – Showroom on Wheels has been developed on the Tata Intra V10. These mobile showrooms will be operated by dealerships under Tata Motors’ supervision. All the dealerships will define monthly routes for these vans on which they will ply and cover the targeted villages.
RELATED ARTICLES
Yulu-Magna collaboration spawns new Battery-as-a-Service company
Yuma Energy to set up battery swapping infrastructure for electric two-wheelers; plans to scale up the network to 500 st...
Mercedes-Benz India opens its first integrated 3S experience centre in Kochi
Coastal Star sales and service experience centre uses 70% sustainable energy via solar panels and has a 180kW DC fast ch...
Growth-oriented Budget to be demand accelerator for India Auto Inc
Demand-side measures with lowered direct taxes, infrastructure push and support to start-ups and MSMEs augur well to sti...