Tata Motors, Total Lubrifiants sign aftermarket pact for African market

Mumbai, January 8, 2014: Tata Motors and Total Lubrifiants have signed an aftermarket partnership agreement to supply Total branded lubricants and special products across the Tata Motors sales and service points in African markets (other than South Africa) for Tata commercial vehicles. Total Lubrifiants is the market leader in Africa, operating in 43 Africans countries.

The partnership agreement was signed by R T Wasan, head – International Business, CVs, Tata Motors; Sanjeev Garg, global head - Customer Care, CVs; Yves Jassaud, CEO and executive director, Total Oil India – Lubricants Division, and Phillipe Charleux, VP, Total Lubrifiants, France, in the presence of B Vijay Kumar, CMD of Total Oil India and Ravi Pisharody, executive director, CVs, Tata Motors, in Mumbai.

Speaking at a media meet today, Sanjeev Garg said, “Through our partnership with Total Lubrifiants, we at Tata Motors are pleased to ensure our customers with superior quality branded lubricants, developed specially for Tata Motors commercial vehicles, enhancing the performance of our engines, gearboxes and drivelines. These have enabled our customers to lower overall costs of running their vehicles. We at Tata Motors are committed to offering our customers with world-class product and services.”

With this partnership, Total Lubrifiants will also jointly support in the modernisation of Tata Motors workshops across Africa. Tata Motors says it is the first vehicle manufacturer in Africa which has begun offering a pan-Africa warranty called Tata-X-Tend wherein customers can avail warranty and service support across Africa, irrespective of the country of purchase within Africa.

Photograph: Yves Jassaud, CEO and executive director, Total Oil India – Lubricants Division (left) with R T Wasan, head – International Business, CVs, Tata Motors.