Tata Motors is to begin its product offensive rollout for 2020 at next month's Auto Expo 2020 where it will have as many as 4 global unveils and 14 commercial vehicle and 12 passenger vehicle displays.
Guenter Butschek, CEO and MD, Tata Motors said, “We are delighted to announce the theme for our pavilion at the Auto Expo 2020 - Connected India: Responsible and Sustainable Mobility Solutions. This theme will bring alive our future focus on CESS - Connected, Electric, Shared and Safe. The future of efficient, green, sustainable mobility solutions needs to translate into reality. As a responsible corporate, we are doing every bit to contribute to this agenda and are gearing up to bring a new generation of products faster to market. We are excited to unveil our extensive range of future portfolio at the Auto Expo 2020 which are not only BS VI ready, but are designed and developed to truly enhance the value proposition for our aspiring customers.”
Tata Motors says it is building a common Connected Vehicle Architecture, which will serve the entire portfolio across commercial, passenger and electric vehicles, to facilitate the extended digital eco-system of its customers.
In addition to product showcases, the Tata Motors pavilion at Auto Expo 2020 will provide visitors with an interactive experience and will also use this platform to also crowd source and engage with the start-up community.
Gearing up for BS VI and beyond
Tata Motors says transition from BS IV to BSVI has been the single largest focus area for the company. It established a state-of-the-art ‘Advance Power Systems Engineering Tech Center’ at its Engineering Research Center (ERC) Pune, which has played a key role in engineering, testing and developing powertrain solutions for its product portfolio, including comprehensive electrification.
Rather than limiting the scope to only emission migration, the company has streamlined its portfolio with enhanced features, to offer better performance and added value enhancers for the benefit of the customers.
The deployment of modular product architecture across its vehicle platforms has ensured a higher commonisation of parts, quicker time to market and lower costs for its vast range of offerings. The company is ready with its entire range of drivetrain combinations, including gasoline, diesel and CNG engines with manual, automatic and automated-manual transmissions for BS VI emission norms.
Rajendra Petkar, president and CTO, Tata Motors said, “The Tata Motors team has tirelessly worked towards a seamless transition to the BS VI regime. With the customer at the centre of our plans, we have designed and engineered our products keeping in mind the duty cycles and growing aspirations. From January 2020 onwards, we will be introducing over 100 lead models with over 1,000 variants. These will cover options of powertrain combinations, body styles, chassis configurations plus technologies imbibing connected, electric, shared and safety. Significant front loading of activities, use of digital product development tools and early involvement of globally reputed technology and supplier partners has helped us to accelerate the portfolio migration.”