Tata Motors targets increased CV sales in rural India, ties up with CSC

Commercial vehicle market leader Tata Motors has signed an MoU with Common Service Centre Scheme (CSC) e-Governance Services India, to achieve a greater connect with rural customers across India.

CSC’s nationwide network and digital services will help strengthen Tata Motors’ reach in rural markets, including remote areas of the country. The partnership, it is felt, will add impetus to the development of rural India and enhance the last-mile transportation with Tata Motors’ modern CV range.

According to Rajesh Kaul, Vice-President, Sales & Marketing, Commercial Vehicle Business Unit, Tata Motors, “With the onset of the digital age, this partnership with CSC would play a large role in enabling those living in villages with the power of choice, in opting for a business proposition through our range of commercial vehicles. The CSC Village Level Entrepreneur (VLE) network would be instrumental in taking the proposition to the villages in India. It will further fortify Tata Motors’ widest network of sales and service touch-points and contribute towards the overall development of the rural economy. Tata Motors’ widest range of CVs, with their efficient drivetrains and rugged build quality, are engineered to provide safe and comfortable transportation in the tough terrain of the Indian countryside.”

Elaborating on the partnership, Dinesh Tyagi , Managing Director, CSC SPV, Dr said, “Mobility is a significant factor in rural areas, especially when it comes to commercial activities. There is an untapped demand for light commercial vehicles by small scale industries, farmers and small businesses. This partnership with Tata Motors will help us reach out to this segment. With an uptake in the economic activity in rural areas and the growth impetus provided by Government's Aatmanirbhar Bharat campaign, commercial vehicles will continue to be in demand for transportation of material and goods. CSC is also working in the area of FPOs and this partnership will help us serve them in providing commercial vehicles.”