In an attempt to address complex mobility issues, Tata Motors has launched a crowdsourcing platform, TACNet IdeaNation. The platform will allow individuals across the country to put forward problems and challenges, which they think are there or which they personally experience in the nation's mobility ecosystem.
The platform will shortlist top 3 issues in regards to mobility, and present it as a challenge to entrepreneurs, start-ups or individuals to submit their ideas to solve. Tata Motors' will help fruitify the idea and also lend support to the winners.
Tata Motors' says the motive of TACNet IdeaNation is not just to invite people to submit issues and ideas, but also look at taking their help in prioritising on the issues that the company should work towards solving. And then finally reaching out to innovators and the startup eco-system to help solve them.
Commenting on the initiative, Pankaj Jhunja, head - Mobility Services, Tata Motors said, “As a leading Indian automotive brand, we constantly keep innovating for better serving the market, and engaging with our customers and the categories we cater to. Through TACNet IdeaNation, we are creating a platform that allows us to engage and harness capabilities and ideas from everywhere in the country. It is an opportunity for everyone from any part of the country to participate and co-create by providing an entirely new vision for enhancing the country’s mobility ecosystem.”
Post extensive scrutiny for the idea’s relevance, authenticity and size of the problem by a panel at Tata Motors, a list of top ten issues will be compiled. This list will then be posted on the IdeaNation website for voting and attendees at the Tata Motors pavilion during the Auto Expo 2020 will also be able to cast their vote from the venue.