The depressed market for passenger vehicles has taken its toll on Tata Motors. The company has reported total sales of 7,316 units in August 2019, down a substantial 58 percent year on year (August 2018: 17,351).

According to Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors, “Under the challenging market situation, we continued to focus on improving retail sales. Our retail sales were 42 percent more than offtake and as a result the network stock came down by over 3,000 vehicles. This prepares dealers well for the festival season. Our prime focus remains on the working capital rotation of the channel. Our aim is to improve the retail capabilityl till August 2019, 72 new sales outlets were added and over 3,500 sales executives were recruited.

Marking the onset of the festive season, we will drive positive sentiments with special offers and several special editions. We have kick-started this by further increasing the style quotient of the Harrier with the Harrier Dark Edition. We are hopeful that the recently announced financial package by finance minister will help in improving the liquidity of market and to reduce the ownership cost. This will certainly help the industry to revive and drive the growth.”

2019 sales numbers
January: 19,180 (-12%)
February :19,626 (-2%)
March: 20,353 (-11%)
April: 13,388 (-30%)
May: 12,437 (-35%)
June: 16,209 (-21%)
July: 10,669 (-45%)
August: 7,316 (-58%)

As seen from the sales data of Tata Motors' passenger vehicle division for this calendar year, August is the lowest in volume. The company, like the rest of the industry, will be looking hopefully for the festive season to bring some shine into sales.

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