In a move aimed at making life easier for commercial vehicle drivers, who typically traverse the length and breadth of India, CV market leader Tata Motors has partnered Indian Oil Corporation Ltd (IOCL), the largest commercial oil company in the country, to launch an innovative, industry-first driver welfare initiative called ‘Saarthi Aaram Kendra’.
The initiative provides pit stops for drivers to take rest, thereby supporting their physical and mental well-being. The first of many Saarthi Aaram Kendras was inaugurated today at Bawal, Haryana, which is located on India’s busiest National highways – NH8.
The Saarthi Aaram Kendra is a step forward towards recognizing the efforts of commercial vehicle drivers by providing them access to basic amenities on the go. The facility has been comprehensively designed to have an end-to-end solution for the saarthis, which includes restrooms, restaurant, secured parking with CCTV camera, self-cooking, launderette, open bathing facility, barber shop, clean drinking water facility, TV and Wi-Fi. Saarthis can also avail truck-related services from the vehicle service workshop available within the premises.
As a part of its ongoing commitment towards the saarthi community, Tata Motors recently also introduced an initiative – Tata Motors Samarth – which covers areas like accidental insurance, hospitalisation cover, financial counselling and educational assistance packages for their children, in order to achieve economic, social and health wellbeing of the saarthis and their families.
Along the same lines, Indian Oil through its Large Format ROs and ‘Sarai’ has ensured comfort to long-distance drivers. Regular eye check-ups under the ‘Ujala’ scheme, training on safe driving practices, distribution of driver kits are a few other initiatives that Indian Oil has taken up for the welfare of drivers.
Commenting on the initiative, Girish Wagh, president - CVBU, Tata Motors, said, “At Tata Motors, ensuring road safety and comfort to our Saarthis is our priority. Saarthi Aaram Kendra is an initiative offering basic facilities on the go to the commercial vehicle saarthis. It offers an environment wherein saarthis will easily have access to their basic needs. This, in turn, will help them de-stress after long journeys and thereby improve their overall efficiency. We are glad to associate with IndianOil for this initiative bringing comfort and safety to the saarthis. In the initial phase, over 100 saarthis will benefit every day at this facility, which will be gradually scaled up.”
According to Vigyan Kumar, executive director (Retail Sales), Indian Oil,“Indian Oil and Tata Motors have come together for various business tie-ups in the past. This new joint initiative on driver welfare activity will further improve the goodwill towards driver community. Indian Oil has always pioneered in taking various driver-centric initiatives at most of its highway retail outlets. Saarthi Aaram Kendra is another such unique initiative taken in this direction to cater to the daily needs of commercial vehicle drivers in a more efficient manner which will provide a feeling of homestay to them at our Retail outlets.”
Going forward, Tata Motors and IOCL plan to set up more such facilities on high-traffic National Highways.
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