Tata Motors, MindPeers launch Stop the Endless Accident campaign to promote road safety

by Autocar Pro News Desk , 09 Oct 2020


Tata Motors, a leading passenger and commercial vehicle maker in association with MindPeers, a mental health tech service platform have launched a special campaign - ‘Stop the Endless Accident’ - to raise awareness on road safety and trauma caused by vehicular accidents on the occasion of World Mental Health Day.

The campaign is launched keeping in mind that accident survivors are not considered for conventional therapy and counselling. The partners through this initiative aim to raise awareness on the importance of seeking counsel for Post-Traumatic Stress Disorder (PTSD) caused by car accidents, while also providing the survivors with a platform to narrate their stories to motivate others towards counselling.

Emphasising on the Tata Motors’ stance on mental health, the campaign is headlined by a video, which begins with a narration of a survival story and how the moment of the accident replays endlessly in the survivor’s mind till date. The same is followed by stories and instances from the lives of other survivors who underwent a similar experience and suffer from the same PTSD symptoms, years after the incident. Through the medium of these human-centric stories, the campaign acknowledges and also informs others that a car crash can cause long term PTSD, if not treated right. As a part of this campaign and to give something back to the society and its people, Tata Motors has also stepped forward to provide one free therapy session to each of the survivors who enrol for this service.

Commenting on the launch of this campaign, Vivek Srivatsa, head – Marketing, Passenger Vehicle Business Unit, Tata Motors said, “At Tata Motors, the safety of our customers is of paramount importance and the same is represented through our safest range of cars and SUVs on road today.  This campaign in association with MindPeers is a tribute to accident survivors who suffer from PTSD and should be provided with the necessary counselling and therapy to recover from their traumatic experience while making re-integration into their personal and professional lives easier. We hope that this campaign instils a feeling of realisation regarding mental health amongst all viewers while encouraging the need to drive safely.”

Kanika Agarwal, founder, MindPeers said, “We have seen a rise in corporates and organisations talking about mental wellness, trying to normalise it. But how many times do you see a brand of this stature accepting the intricacies to take a concrete action. When Tata Motors introduced us to this campaign of acknowledging the trauma and continuous mind struggles that accident survivors go through, I was filled with gratitude and respect. As a core mental health organisation, we are working with 100's of consumers daily struggling with Post Traumatic Stress Disorder (PTSD). One related to accidents is an ignored niche in our society which negatively impacts survivors on their confidence level in all aspects of life. Looking forward to changing lives with Tata Motors.”