Tata Motors looks to up the ante in SCVs with new Ace Gold

Tata Motors, which has embarked on an aggressive market share regaining drive, today launched the Ace Gold small commercial vehicle for Rs 375,000. The company says the Ace Gold has been developed following extensive research and customer feedback.

The 702cc IDE engine-powered mini-truck is being sold in Arctic White at Tata Motors authorised dealerships starting today. The company claims that the Ace Gold will offer superior performance, ruggedness, enhanced safety, and comfort.

Tata Motors will also offer value added services to including:

Tata Alert: A 24x7 breakdown assistance program with time commitment.

Tata Delight: A loyalty program which offers benefits such as free insurance and loyalty point redemption, among others., 

Tata Zippy: A time-bound repair commitment.

Tata Kavach: A time-bound accident repair promise.

Commenting on the launch, Girish Wagh, president, Commercial Vehicle Business Unit, Tata Motors, said: “Tata Motors has been a pioneer in creating and expanding the small commercial vehicle market in India. With a market share of 68 percent, it continues to be the market leader in the mini-trucks segment. With over 20 lakh vehicles plying on the road, the Ace enjoys a strong emotional connect with customers. The introduction of the Ace Gold with enhanced features at an attractive pricing of Rs.375,000, will make it an even more attractive proposition.“

The Ace platform currently has a portfolio of 15 offerings, based on engine type, engine power and body configurations; comprising brands such as the Ace, Zip, Mega, and Mint for the SCV goods carrier and Magic, Mantra and Iris for the passenger carrier in rural and urban areas.

Tata Motors says it has also worked on increasing its reach by deploying workshops across all zones to address customer needs. At present, it has over 1,800 service points and a workshop on an average at every 62km.

In FY2017-18, Tata Motors sold a total of 376,456 commercial vehicles (both M&HCVs and LCVs), increasing its market share from 42.80 percent to 43.96 percent (YoY).