Tata Motors launches new Ultra T.7 LCV for urban operations

by Autocar Pro News Desk , 23 Dec 2020


Commercial vehicle market leader Tata Motors has introduced the Ultra T.7 Light Commercial Vehicle (LCV), designed specifically for urban transport operations.

With the new Ultra T.7, Tata Motors is targeting applications such as transportation of e-commerce products, FMCG, industrial produce, consumer durables, electronics, essential goods and LPG cylinders. The reefer variants of T.7 are best suited for transportation of vaccine, pharmaceuticals, perishable goods, food items such as eggs and milk, along with farm produce. 

The Ultra T.7 range comes with a modular platform with variants of various deck lengths and in 4-tyre and 6-tyre combinations to suit a wide range of applications.

According to the company, the Ultra’s 1900mm-wide cabin has been engineered to offer the best-in-class comfort to reduce the turnaround time. The reduced turnaround time ensures higher earning potential for the truck owners and brings more efficiencies in the logistics sector for profitability.

The Ultra T.7 is powered by the technologically-advanced 4SPCR engine, with 100hp of power and 300Nm of torque from 1,200 to 2,200rpm. It has underpinnings of a strong modular chassis design for better durability and radial tubeless tyres.

Tata Motors says the Ultra T.7 is designed in line with the company’s ‘Power of 6’ philosophy: superior fleet profitability, vehicle performance, driving comfort, convenience and connectivity, along with safety – all with a lower total cost of operations (TCO). This has been validated with extensive real-world and pilot testing, across various challenging terrains and conditions. Tata Motors is the only Indian commercial vehicle manufacturer offering the power of choice of three unique and distinct cabin options to its I&LCV customers – Ultra, SFC and LPT range of trucks.

According to V Seethapathi, Vice President, ILCV Product Line, Tata Motors, “With the introduction of the latest Ultra T.7, Tata Motors furthers its commitment to scale new heights of innovative automotive manufacturing to provide a variety of products for diverse applications at minimum operation costs. The Ultra T.7 possesses the ability to bring the best of both worlds – comfort and agility – while aiming to offer the highest profitability for its owners. With the industry best operating economics, superior fuel efficiency and power, longer tyre life, it makes the best product in the category.”

Equipped with a crash-tested cabin and powerful air-brakes for enhanced safety, adjustable seating positions, tilt-and-telescopic power steering and a dash-mounted gear shifter for comfort, the Ultra T.7 combines futuristic styling with comfort, providing significantly lower NVH levels and a fatigue-less driving experience. It comes with standard fitment of a music system, USB fast charging port, ample storage space and Tata Motors’ next-gen connected vehicle solution that enables fleet management, the Fleet Edge. It features clear-lens headlamps and LED tail-lamps that significantly improve visibility at night.

The Ultra T.7 comes with a comprehensive set of fully-built solutions, offering customers a one-stop solution with multiple advantages like better financing terms, nationwide service support and higher resale value, thus making a much better value proposition for customers. Adding to these lucrative offerings, the Tata Motors I&LCV range comes with a warranty of 3 years / 3 lakh kilometres and also offers Sampoorna Seva 2.0 and Tata Samarth – the company’s commitment to commercial vehicle driver welfare, uptime guarantee, on-site service and customised annual maintenance and fleet management solutions.