Tata Motors launches new 2014 Aria

Two months after Autocar Professional had revealed that the Tata Aria was set to get a refresh, Tata Motors has quietly gone about launching the updated Aria SUV. Prices start at Rs 9.95 lakh for the base two-wheel-drive Pure LX variant and going up to Rs 14.74 lakh for the top-of-the-line AWD Pride variant (all prices, ex-showroom, Delhi). 

The refreshed Tata Aria gets decals on the side, projector head and tail-lamps. The car is powered by the 2.2-litre VariCor diesel motor which also does duty in the Tata Safari Storme. The engine now develops 148bhp and fuel economy, the company  claims, is improved as well.  

The refreshed Aria is available in three trim levels – Pure 4x2, Pleasure 4x2 and Pride 4x4. The base variant comes equipped with remote central locking, disc brakes, projector headlamps, a driver information system, rear AC vents, sunglass holder, electric wing mirrors and follow-me-home headlamps.

The middle Pleasure 4x2 variant comes with all the base trim kit and also  gets a double-DIN stereo with steering-mounted audio controls, roof storage bins, chilled glovebox, chrome door handles, full chrome grille, body-coloured roof rails, rear wiper and defogger, reverse parking sensors, front airbags and ABS with EBD.

The top-of-the-line Pride 4x4 variant gets all lower variants’ features and also gets black and plum leather upholstery, sat-nav, reversing camera, a Harman infotainment system with Bluetooth connectivity, cruise control, climate control, black bezel headlamps, front, side and curtain airbags, ABS, EBD, ESP and traction control. And, it’s the only version that comes equipped with four-wheel drive.