Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan has launched ‘Suzuki at your Doorstep’ program, a doorstep sales and after sales service platform to meet customer demand during and post Covid-19 lockdown.
The Suzuki at your doorstep program will be integrated within SMIPL’s official website and will enable customers to buy, test-ride and opt for aftersales services at the click of a button. The company says within this program customers will also be allowed to book Suzuki two-wheeler product through a toll-free number along with an option of connecting the call to the nearest dealership in case the customer wants to visit the dealership.
The OEM plans to deploy the initiative across over 112 Indian cities. It says that purchasing a Suzuki two-wheeler through the program will be a simplified 5-step process involving booking of desired product, followed by colour selection, then location and dealer selection, choosing the payment mode and finally choosing the date and time. The digital buying from SMIPL allows easy purchase assistance to customers through a hassle-free process.
Commenting on the launch of Suzuki at your Doorstep program, Koichiro Hirao, MD, Suzuki Motorcycle India said, “We are pleased to introduce ‘Suzuki at your doorstep’ program that enables customers to purchase their desired two-wheeler as per their convenience through their mobile phones and laptops. The online booking, doorstep delivery and service of Suzuki vehicles has been introduced keeping the safety and wellbeing of our customers and employees at the core of the initiative. With our online sales solution, we look forward to bring in positivity in two-wheeler segment and the overall industry post-Covid-19.”
Suzuki Motorcycle India says customers can book a product of their choice by paying the booking amount and full payment of ex-showroom price. The payment will be made through an online gateway and the invoice detail will be shared with the customer and respective dealer emphasising on the government prescribed preventive measure. Additionally, test-rides vehicles will be properly sanitised to ensure everyone’s safety and limit human contact. The Suzuki at your doorstep program will also shortly offer easy online financing on online purchase of any vehicle.
To ensure aftersales support Suzuki Motorcycle India says it will offer doorstep assistance to fix minor faults or for regular servicing excluding washing. Additionally, customers within 5km radius of the dealership can avail doorstep vehicle pick up and drop or can visit the dealership with prior appointment to ensure social distancing.
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