Tata Motors’ newest product – the Nexon – is drawing customers into showrooms in droves. The company's first-ever compact SUV, which was launched on September 21, 2017, has seen a handsome response in the marketplace.
Autocar India’s enquiries with key Tata Motors dealers across the country indicate that the Nexon is set to be the game-changer it is billed to be, and will help energise the company’s PV sales.
As with most new product launches, the maximum demand is for the top-spec trim variant. The Nexon XZ+, which comes loaded with all the bells and whistles like LED daytime running lamps, a 6.5-inch touchscreen and alloy wheels, commands a waiting period of around eight weeks at most locations. Some dealerships, however, are trying their best to ensure customers get their cars by Diwali, which opens on October 19.
The top-spec variant gets the option of a dual-tone paint shade. Both the Moroccan Blue and the Vermont Red are the hot picks at most dealerships. Among the single-tone shade options, it's the silver and the grey that are in demand.
After the top-spec XZ+ trim, it's the XT and the lower XM trim that are popular. The XM gets a decent equipment list that includes a Harman-developed sound system, steering-mounted controls and rear parking sensors. The Nexon XT gets a cooled glovebox, automatic climate control and rear AC vents.
Tata Motors has launched the Nexon with two engine options mated to manual transmission only. The carmaker is currently testing an AMT-equipped variant that is expected to go on sale in the coming months.
Tata Motors’ PV division is seeing a marked uptick in its fortunes particularly since the Tiago hatchback, Tigor sedan and Hexa crossover expanded its stable of models. In the April-August 2017 period, the company has sold a total of 72,767 units (+8.62%) and had a PV market share of 5.51 percent. This comprises 54,586 passenger cars, 9,545 UVs and 8,636 vans.
Also read: Interview with Tata Motors' Mayank Pareek: 'The Nexon is far superior to any existing product.'
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