Steelbird Tyres launches 24/7 road-side assistance programme in India

Steelbird Tyres, the new venture of component maker Steelbird International, has launched its new imitative 'Puncture Doctor', a round-the-clock roadside service to fix flat tyres across the country. 

The company says the scheme, which will be available to its customers, was piloted in Kerala and North East in December 2018. Steelbird, claims it is the only tyre manufacturer in India that has started the toll-free helpline at the all-India level.

"It is radical new service intervention launched by Steelbird Tyres and is showing great results since it was launched in North East and Kerala regions in December 2018. Stemming from the consumer insight that two-wheeler riders, ladies in particular face tremendous anxiety when suddenly confronted with a flat tyre problem. Other than wasting time looking for nearby help which often doesn't work out, the matter also involves personal safety. ," said Manav Kapur, executive director, Steelbird International.

The company says it has tie-ups with shops in almost all locations and is working with them on revenue sharing basis. The whole financial aspect has been drafted on the basis of augmenting each other's business. By coming out with this service, the company intends to empower the puncturewallahs and tyre shops in Tier II and Tier III cities to generate more revenue by increasing their customer base.

Steelbird forayed into a new venture when it launched tyres and tubes for two-wheelers and electric vehicles at Auto Expo Component 2018. The company says it is continuously increasing its market penetration and has received positive response from north India, including UP, MP, Punjab, Haryana, and Delhi-NCR. 

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