SsangYong Motor records global sales of 11,871 vehicles in December, sells 120,717 units in 2012

January 3, 2013, Mumbai: The Mahindra Group-owned SsangYong Motor has registered total sales of 11,871 vehicles in December 2012 – 5,365 vehicles in domestic sales (Korea) and 6,506 in exports including CKD. The company says its sales exceeded 10,000 vehicles for four consecutive months with an increase of 37 percent from the same month last year.

Domestic sales hit a monthly record high, increasing by 21.8 percent compared to the previous month, and 53.2 percent compared to December 2011 thanks to an upward trend in sales of the Korando series. Exports also showed a steady growth with an increase of 26 percent in December 2012 as compared to the same month last year.

Despite a sluggish global economy, Ssangyong’s cumulative sales in 2012 recorded 120,717 vehicles, including 47,700 vehicles in domestic sales and 73,017 units in exports with a year-on-year increase of 6.8 percent. Cumulative domestic sales recorded the highest growth of 23.4 percent YoY through a sales increase of refreshed models such as the Korando C and Korando Sports. SsangYong’e export performance was driven by the Russian market, which bought 32,328 vehicles. This is the first time the company has recorded annual exports of over 30,000 to a single country.

Commenting on the results, Lee Yoo-il, CEO of Ssangyong Motor, said, “It is a very meaningful accomplishment that the company achieved the highest growth among domestic and imported automakers despite a sluggish global economy. We will further increase our global sales through differentiated marketing strategy and reinforced export product line up, continuously.”

Photograph: The SsangYong range (L-R): Korando, Rodius and Rexton.