Sonalika ITL to expand sales in five more countries in 2018

Sonalika ITL, which is the country’s second largest tractor exporter aims to further expand its international customer-base to five more countries in 2018, says ANI.

The company reported sales of 1,215 units of tractors an increase of 17 percent for the month of November 2017, and is expecting to see an increase of 15 to 20 percent annual growth next year as well.

The company which exports independently and along with its Japanese-partner Yanmar expanded its footprint to 10 new countries in the year 2017, taking its total presence to 90 countries. By 2018, it aims to enter 5 new markets. The export range will be equipped with engines complying with future emission standards.

Commenting on the plans, Raman Mittal, executive director said, "Our strategy has been to focus across HP segments and our tractors have become the preferred choice of progressive farmers not just in India but globally. To further strengthen our presence in Europe and US market, we have recently unveiled Solis 30 HST (Hydrostatic Transmission) in Agritechnica - Hanover Germany in November 2017. Solis a well-recognised brand from ITL in Europe was very much appreciated in the exhibition for Solis 30 HST along with Solis 22, Solis 28 and other tractors with next generation tractor platform. Through our tie-up with Yanmar, we are targeting five more markets in 2018."

It says its targets are based on the positive response from European and Asian markets, along with export demand receiving a boost from markets in Africa, where the governments are encouraging agriculture mechanisation.

The company currently has assembly plants in Brazil, Algeria, Iran and Cameroon, and exports semi-knocked-down, completely-knocked-down and fully-built tractors to approximately to 90 countries.