Mumbai, February 9, 2013: In a bid to reach out to a wider customer base, Shriram Automall has launched its corporate website (www.samil.in), which showcases an extensive range of services dedicated to the transport industry. The website, the company says, will help consumers overcome physical barriers by presenting a chance to virtually check the options and physically verify the same at an offline location. Only when the buyer is satisfied at both the junctures, will a transaction be made. This approach will be an advantage in addition to the offline-only pattern employed. The website has a user-friendly interface and provides a safe and secure platform for transactions. Customers can log onto the website and search for year-round events and participate in the online and physical bidding events.

Arun Duggal, chairman, Shriram Capital, said: “We are pleased to announce the launch of an online website. Apart from helping us reach a wide customer base, the website will boost the market of pre-owned vehicle trading in India. The SAMIL website will help us keep our customers updated of the latest events, and guide them in their trading decisions.”

Umesh Revankar, managing director, Shriram Transport Finance Company Ltd, commented that “Shriram Automall is a one-of-its-kind initiative for the trading of pre-owned vehicles, which is gaining popularity by the day. The Automall has been a successful medium for Shriram Transport and has helped us create new clientele base and also fulfil the needs of existing customers. We are confident that our online vehicle trading segment will provide an enhanced user experience to our customers, and also help us reach a wide spectrum of customers.”

SAMIL owns and operates offline physical Automalls for trading of pre-owned vehicles and equipment. Sameer Malhotra, CEO, Shriram Automall India Ltd, said: “The virtual marketplace for used vehicles and equipment is now operational. An online solution like this will truly revolutionise the pre-owned vehicle market. The purpose of the website is to bring awareness to the multitude services offered by SAMIL.”

Photograph (L-R): Sameer Malhotra, CEO, Shriram Automall India Ltd, Arun Duggal, chairman, Shriram Capital and Umesh Revankar, managing director, Shriram Transport Finance Company Ltd