Leading lubricant maker, Shell Lubricants has launched its Customer Experience Centre (CEC) – a one-stop location to showcase the company’s technology for its customers in an experiential format – at the Shell Technology Centre Bangalore (STCB) on October 16, 2019.

The company says the CEC underscores Shell’s commitment to its customers and partners, which has been built on the three pillars on its technology leadership - innovation, partnership and application. The CEC takes visitors on a journey to experience the company's values, people, new products, customers and OEMs partnership and customer services. Visitors will be able to learn about the company’s rich legacy of technology and innovation via a dedicated Virtual Reality (VR) zone, through touchscreen content, and other multimedia formats.

Shell says each zone is accompanied by live demos of products such as the sensors for real-time monitoring, and engine-cut sections to further enrich the storytelling experience for customers visiting the CEC.

Commenting on the inauguration of the CEC at STCB, Praveen Nagpal, CTO, Shell Lubricants India said, “At Shell, our aim has been to deliver world-class products that meet and exceed our customer’s needs.  The launch of the CEC will highlight milestones along our journey of leadership in breakthrough technology in India, our commitment to deliver customers with best-in-class experience, and how our combination of technology, services, and products has led us to emerge as a technology partner of choice.”  

The company says the CEC will add to its vision to provide customers best-in-class products and experience through strong customer centricity. Shell says it has also been actively investing and building centres for research and development to help refine products. The recently established Lubricants Laboratory at the STCB exemplifies this commitment to innovation.