Small tractor to be relaunched through direct marketing. After experiencing a dip in sales post 2007 in the absence of a marketing boost, agricultural equipment maker SAS Motors is staging a comeback by re-launching its small tractor Angad in 15hp, 22hp and 35hp this year. It has simultaneously re-engineered its marketing strategy that was a major lacunae and has dispensed with its traditional dealer network that escalated product costs.
18 May 2011 | 8962 Views | By Autocar Pro News Desk
Small tractor to be relaunched through direct marketing. After experiencing a dip in sales post 2007 in the absence of a marketing boost, agricultural equipment maker SAS Motors is staging a comeback by re-launching its small tractor Angad in 15hp, 22hp and 35hp this year. It has simultaneously re-engineered its ...
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