Royal Enfield to stop selling 500cc motorcycles in India from April, exports to continue

by Autocar Pro News Desk , 31 Jan 2020

It’s the impact of the stringent BS VI emission norms. Chennai-based motorcycle maker Royal Enfield has announced that its Classic, Bullet and Thunderbird 500cc motorcycles will not be sold in India from April 2020 albeit they will continue to be exported. The Royal Enfield ‘Bullet Classic 500’ was first launched in 2008 and has been on sale for over a decade.

Announcing the end of production of the 500cc single-cylinder, long-stroke, unit construction engine motorcycles in India, Royal Enfield announced an end-of-production, special series motorcycles, the Classic 500 Tribute Black Limited Edition. These motorcycles will be the last in India to carry the long-stroke single cylinder UCE 500cc engine and will be exclusively made to order in a limited production run. Each of the motorcycles will carry a commemorative ‘End of Build’ serial numbered plaque making it unique to its owner. These motorcycles will be made available through a limited time online sale on February 10, 2020.
While the company says it will discontinue retail sales of the existing 500cc motorcycles in India on March 31, 2020, these motorcycles will continue to be available across all international markets. Royal Enfield says the service and spares will remain available for current owners across all dealerships in India.

Vinod Dasari, CEO, Royal Enfield said, “Since 2009 the Royal Enfield 500cc motorcycles have proudly set the stage for the middle-weight motorcycling segment in India. The Classic 500 in particular has garnered success for Royal Enfield across various international markets with its sublime retro-chic design and engaging ride experience. As we sign off the last of the Royal Enfield 500cc motorcycles, the Classic 500 Tribute Black is an opportunity for afficianadoes to own a piece of Royal Enfield and motorcycling history.”

According to Royal Enfield the launch of the 650 Twin motorcycles was an obvious progression and a natural upgrade option for existing customers.