Royal Enfield sells 58,549 bikes in March (+17%), 651,107 in FY’17 (+31%)

Chennai-based Royal Enfield has ended FY2016-17 on a high. The iconic motorcycle manufacturer has reported sales of 58,549 units in March, a 17 percent year-on-year growth (March 2016: 50,059). For the just-ended fiscal year 2016-17, it has sold a total of 651,107 units, up 31 percent over FY2015-16 when it sold 498,791 units.

Speaking on the sales numbers ,  Rudratej Singh, president, Royal Enfield said: “Royal Enfield has recorded its best ever monthly sales in the month of March 2017 selling 60,113 motorcycles in India and international markets combined posting a growth of 17% over same period last year. We have also recorded a 31% growth in our YTD sales with the highest ever sales of 666,490 motorcycles in FY 2016-17. Owing to our strong order book, we have cleared all BS III inventory in due time. Our customers will be receiving BS IV-compliant motorcycles from April 1, 2017”

“Royal Enfield continues to invest in the brand, product and all front end initiatives. Our footprint in India has grown to more than 675 dealer touch-points across the country. Royal Enfield and our community will continue will nudge riders to ride more, ride pure with initiatives like One Ride organised each year on the first Sunday of April. The scale of One Ride this year exemplifies the upsurge in the passion for our kind of simple, real and unhurried motorcycling across the world,” he added.