Royal Enfield launches pre-owned motorcycle store, Vintage

Royal Enfield has come up with a first-of-its-kind pre-owned motorcycle store in the two-wheeler industry in India.

The Chennai-based manufacturer has launched a store named Vintage. It is a new format that will deal exclusively in pre-owned, refurbished and restored motorcycles and is a first-of-its-kind initiative in the two-wheeler industry. Royal Enfield says Vintage is designed for existing and potential Royal Enfield customers looking for quality tested and certified pre-owned motorcycles with optimum value and a hassle-free experience.

Speaking at the Vintage Store Launch in Chennai, Shaji Koshy, Head, India+ Business, said, "We have observed healthy demand for refurbished and pre-owned Royal Enfield motorcycles, and believe that this business will continue to grow. We are targeting to open 10 Vintage stores across the country in the first year."

The Vintage store will only deal in Royal Enfield-badged motorcycles, and will have three lines of business. ‘Pre-owned’ motorcycles and ‘Refurbished’ motorcycles, wherein a thorough quality check is conducted and refurbishment is undertaken as per requirement; and ‘Restored’ motorcycles, wherein vintage motorcycles will be repaired and restored to original condition. 

Each motorcycle will be refurbished with genuine motorcycle parts and spares and undergo a thorough 92-point quality check, thereby guaranteeing quality assurance and reliability. 

With an aim to make the entire process hassle-free and transparent, Vintage Store will have a set of standardized processes and pricing for purchase and sale of pre-owned motorcycles. The store will offer assistance with financing options and also ensure motor insurance, warranty and post-sales service for motorcycles.