Royal Enfield launches bike personalisation configurator

by Sricharan R 15 Oct 2020


Royal Enfield has launched a new ‘Make-It-Yours’ application, and also website, based configurator that allows buyers to personalise their new set of two wheels, right at the time of purchase. As of now, the configurator tool will only support the Interceptor 650 and Continental GT 650.

Enabled via the app-based 3D configurator, MiY will allow consumers access to thousands of possible combinations in personalisation options with choice of colourways, trims, and graphics, as well as  genuine motorcycle accessories, right at the time of motorcycle booking.  Once customers place the booking via the App, they will also get visibility of delivery timeline of their motorcycle.

Speaking about the launch of MiY, Vinod K Dasari, CEO Royal Enfield said, “With MiY, customers will have a ‘little bit of them’ built into the motorcycle and depending on the level of personalisation, motorcycles will be custom-made as per consumer specifications, within 24 to 48 hours, at our manufacturing plant in Chennai. We will be rolling out MiY for all our motorcycles, across all our stores in the country in a phased manner. All new motorcycle models from Royal Enfield, from here on, will come with the MiY feature”

In the first phase, MiY with the 3D configurator will be rolled on the Royal Enfield App, the company website and through more than 320 Royal Enfield stores across the country.