Royal Enfield's BS IV stock over, will now sell only BS VI-compliant motorcycles
The company has successfully scaled down production and distribution of BS IV inventory while simultaneously scaling up that of BS VI motorcycles.
Chennai-based manufacturer Royal Enfield has confirmed that it has sold out all its inventory of BS IV motorcycles across all its dealerships in India and will now be selling only BS VI-compliant bikes, ahead of the mandate kicking in from April 1, 2020
On January 7, 2020, the company introduced its BS VI-compliant motorcycles, with the Classic 350 dual-channel ABS being the first to move to the new emission norm. Thereafter, the company has ensured a smooth transition from BS IV to BS VI across its entire motorcycle portfolio, as well as across all its dealerships in India.
Royal Enfield says it has worked relentlessly with its dealership network to ensure a seamless transition to the new BS VI motorcycles. The company says, it "has carefully and responsibly deployed phase-wise strategies to make sure that production and distribution of BS IV inventory is scaled down, and has simultaneously scaled up that of BS VI motorcycles. Various teams have worked closely with the backend and frontend channel partners to ensure a smooth and hassle-free transition."
In the first 11 months of FY2020, Royal Enfield manufactured a total of 636,650 motorcycles (-18.36%) and has sold 624,021 units (-16.45%). April 2019-February 2020 also saw it export a total of 36,004 units (95%). In terms of market share, the company has a 5.86 percent share of the motorcycle market.
RELATED ARTICLES
Uniproducts India targets 15% growth till FY2027, eyes new EV OEMs for NVH parts
The Noida-headquartered company, which is a leading manufacturer of roof liners, floor carpets, sound insulation materia...
Ford to build more EV software capability at Chennai tech hub
Ford Business Solutions India, which currently employs 12,000 personnel set to add 3,000 more; Ford, which is known to b...
ASK Automotive to set up JV with Aisin to sell aftermarket parts for cars
Ask Automotive will have 51% of the equity of the joint venture to be set up with Aisin Asia (Thailand) Company and Aisi...