Royal Enfield brings service to the doorstep, reopens retail network across India

Chennai-based motorcycle manufacturer Royal Enfield is reaching out to the consumer in a time of social distancing. It has deployed Service on Wheels, a fleet of mobile service-ready motorcycle operation to assist customers at their doorstep.

The Service on Wheels motorcycles are equipped to carry tools, equipment and genuine spare parts to undertake almost 90% of all typical service and repair requirements at the doorstep of a customer, and will even be deployed as roadside assistance vehicles. Service on Wheels is accompanied by authorised Royal Enfield technicians, who strictly adhere to all safety related guidelines. E-payment options will be available to the customer for a contactless service experience. The Royal Enfield Service on Wheels motorcycles will be available across all dealerships by July. 

Meanwhile, should the customer choose to bring the motorcycle to the service centre, the company has a set of strict safety guidelines in place to ensure sanitisation and distancing. Motorcycle pick-up and drop facilities will be available across select cities.

Meanwhile, the company has reopened and resumed operations at more than 90% of its retail network across India. As of today, more than 850 stores and 425 studio stores across India are operational for sales and service. While most of these stores are completely operational, the stores in certain cities are functioning partially or on alternate days as advised by local authority guidelines.