Mid-size motorcycle manufacturer, Royal Enfield recently brought its Classic 350 to its customisation app, MiY - Make It Yours. The company first introduced the customisation app for its 650 Twin motorcycles and most recently for the newly launched cruiser, Meteor 350.
Along with bringing the Classic 350 to the app, Royal Enfield has also introduced two new colour variants Metallo Silver and Orange Ember. MiY will be made available across all motorcycles in the Royal Enfield portfolio in a phased manner.
Vinod K Dasari, CEO, Royal Enfield explained, “Classic 350 has been one of our most successful motorcycles for over a decade. In a continuous effort to evolve the Classic, we have introduced new variants of the motorcycle and added the option to view and configure, enabling our riders to express themselves in distinct and unique ways. We are also very happy that MiY has been very well received by our audiences. More than 80% of our newly launched Meteor owners have opted for MiY solutions which is a testament to its success. We are confident that Classic 350 customers will follow suit.”
The new Classic 350 colourways in Orange Ember and Metallo Silver will be available across stores in India starting November 26, at Rs 1,83,164/- (ex-showroom, Delhi & Chennai).