N K Rattan, who left Honda Motorcycle & Scooter India (HMSI) earlier this month, is joining Force Motors, Pune. He will be chief operating officer (Tractors) and President (Sales and Marketing), CS Parts for personal and commercial vehicles for the domestic market as well as exports.
Rattan, who was instrumental in helping HMSI notch considerable marketing success in recent years, is expected to give a new fillip to marketing activities at Force Motors.