PSA/GM alliance "will work"

The Alliance between GM and PSA will not fail like the GM/Fiat one did, because it is an alliance of equals, according to one of PSA's top bosses.

07 Mar 2012 | 3589 Views | By Autocar Pro News Desk

The Alliance between GM and PSA will not fail like the GM/Fiat one did, because it is an alliance of equals, according to one of PSA's top bosses.

"GM/Fiat was not balanced, it was too far weighted in favour of one party," PSA chief, Frederic St Geours told Autocar UK at the Geneva motor show.

St Geours added that the savings the deal will bring both GM and PSA were deliberately calculated at $1 billion apiece for that reason. "We are confident the fit with GM is good," he said.

Initially the Alliance will make savings in purchasing -- PSA's buying bill of $30 billion will be boosted to $125 billion by adding in GM's purchasing. Steel, one of the key commodities bought by a carmaker, will increase four-fold to 8 million tonnes.

Julian Rendell, Autocar UK

RELATED ARTICLES

Cosmo First diversifies into paint protection film and ceramic coatings

Autocar Professional Bureau 17 Jul 2025

The Aurangabad, Maharashtra-based packaging materials supplier is leveraging its competencies in plastic films and speci...

JSW MG Motor India confident of selling 1,000 M9 electric MPVs in first year

Autocar Professional Bureau 11 Jul 2025

The 5.2-metre-long, seven-seater luxury electric MPV, which will be locally assembled at the Halol plant in Gujarat, wil...

Modern Automotives targets 25% CAGR in forged components by FY2031, diversifies into e-3Ws

Autocar Professional Bureau 05 Jul 2025

The Tier-1 component supplier of forged components such as connecting rods, crankshafts, tie-rods, and fork bridges to l...

NEXT STORY