Priyadarsi Bastia is new CFO at Pricol

Bastia has 22 years experience in corporate finance, accounting, taxation, treasury, product costing, budgeting, pricing, process controls and improvements, cost optimization.

Autocar Pro News Desk By Autocar Pro News Desk calendar 15 Jun 2022 Views icon12528 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp

Pricol has announced the appointment of  Priyadarsi Bastia as its new  Chief Financial Officer (CFO) in place of  PKrishnamoorthy who has tendered his resignation.

The company in a regulatory filing informed that Bastia, aged 44 years comes with an overall experience of 22 years across corporate finance, accounting, taxation, treasury, product costing, budgeting, pricing, process controls and improvements, cost optimization, investment evaluations, amongst others. He is a qualified Chartered Accountant and currently works as a General Manager (finance) in the company. Prior to this he was associated with Murugappa Group, KPMG and Sastri & Shah. 

Coimbatore based Pricol is a supplier of diversified auto components like instrument clusters, sensors & switches, pumps and mechanical products, telematics solutions and wiping systems amongst others.

Pricol, had in February entered into a strategic technology partnership with Sibros for developing deep connected vehicle solutions for the Indian and ASEAN markets. "The cloud-based platform of Sibros, combined with the next generation products of Pricol, will enable features such as OTA software and firmware updates, vehicle data insights for analytics, diagnostics and troubleshooting for the OEMs to make the best use of the connected solutions' the company said in an investor presentation. The company's total income stood at Rs 1483.37 crore in FY22 as against Rs 1397.81 crore in FY21. 

Tags: Pricol
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