Okinawa Scooters recently opened its new dealership in Maharashtra. The Gr Greenlife EV Motors dealership in Pune marks the sixth dealership for the OEM in the city.

The company says it already has five dealerships in Pune and the addition of the new touchpoint will further add to its plans to reach out to users across areas and nearby to Mumbai, Pune and other parts of Maharashtra.

Okinawa says it has adopted a more offline, organic approach at marketing its scooters by joining hands with on-site retailers who have a strong relationship with end-consumers. This the company says will also help to raise awareness about EVs at the grassroot level, informing people about its benefits such as cost subsidies, easy-charging, better features and most importantly, environmental sustainability.

Jeetender Sharma, MD, Okinawa Scooters, said, “The association furthers our vision to join hands with retailers across Maharashtra and other regions to develop a strong on-ground presence of our brand. Our product range – Ridge, Ridge+, Praise, Raise, i-Praise have become very popular, and much of the user base comes from peripheral regions such as Pune where people are environmentally aware but also need to commute regularly. The showroom is located ideally, guaranteeing higher visibility which hopefully will translate to genuine traction and more sales.”

Anant Kalkute, owner, Gr Greenlife EV Motors dealership, said, “Okinawa is one of the strongest brands in the Indian EV segment today. It gives us great pleasure to showcase its e-scooters.The scooters have become popular in Mumbai already, and we hope to emulate the same success with the brand in our region.”