Nippon Paint India partners Snapdeal for car care products

Nippon Paint India has signed a long-term partnership with e-commerce portal Snapdeal to make available its range of aerosol spray paint – Pylac 1000 Rainbow series – at a special price.

The Pylac 1000 Rainbow series is an easy-to-use, fast drying product that can be used on multiple surfaces like wood, plastic or metal. It is available in a 32-shade range and available at an ‘exclusive-on-Snapdeal’ price of Rs 199.

Nippon Paint India, a leading producer of high-quality paints and coatings for automotive refinish, industrial and the decorative sector, has been selling this product since 2015 through online and offline channels. Nippon Paint India also offers primers, sealers and fillers which fall under its low-VOC range.

Revealing the Sparkle and Pylac range, Sharad Malhotra, President, Nippon Paint India – Automotive Refinishes & Wood Coatings said, “We are excited to be one step closer to our consumers through this arrangement with Snapdeal. Car users and enthusiasts can now enjoy easy availability and quick delivery of our Pylac products. We are hoping to capture a substantial chunk of the fast-growing organized car care solutions market through the convenience of e-commerce portals.”

Speaking on the partnership, Vikas Kumar, Director – Business Team, Snapdeal added, “Car care and automotive paint products have a sizeable market on our platform. We are happy to partner with Nippon Paint India to reach out to more auto enthusiasts with their spray paint range.”