Always Dry India, a part of the US-based Always Dry coating specialist, aims to expand its network in India through authorised dealerships.

The company, which specialises in durable tech coatings for automotive components, currently operates in Ludhiana, Punjab and Delhi. It is looking to appoint dealers, distributors and installers interested in buying the franchisee of the brand.

Speaking on the sidelines of the Auto Expo - Component Show in Pragati Maidan, Shivam Wadhwa, manager operations, Always Dry India, said, “We are looking for interested buyers of the brand. Initially. we would like to expand in North India and then gradually move southwards.”

When asked about the stiff competition in the segment, Wadhwa said, “All our products are imported from the US. Our coating is not the regular Teflon coating, which lasts for hardly a couple of months. We use nano technology to make it the last coating a car needs. It’s a lifetime investment. Further, it is not just the car body that we look after. Right from providing permanent nano coat to wheels to repellant nano coat to leather fabric, we cover every aspect of a car.”

Always Dry currently sells products such as 9H-LDC, 9H-LDC Pro, Vision Tech, Perma Shine and Pro Tech variants for wheels, leather, fabric and dashboard.