Minda Industries renamed UNO Minda in brand-strengthening move

Leading Indian and global Tier 1 supplier with 72 manufacturing plants looks to strengthen brand identity and also reflect its focus on innovation, futuristic technology and product value.

Autocar Pro News Desk By Autocar Pro News Desk calendar 21 Jul 2022 Views icon17238 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp

Minda Industries Ltd (MIL) has changed its name to UNO Minda Ltd in a bid to reflect the legacy and identity of the company as a leading Indian auto component group. It also has a new tagline – ‘Driving the New’ – to reflect innovative solutions, futuristic technology and value in the product, technology and processes across customers, consumers, distributors, partners and employees.

According to the company statement, “This renaming initiative will further strengthen and unify the brand UNO Minda. Aligning the legal entity name with product branding will not only help in ensuring uniformity and consistency at all levels but will also give the brand, the much-needed uniqueness and distinctive brand identity.”

New tagline: 'Driving the New'

Alongside the corporate name change, the company also has a new tagline – ‘Driving the New’, aimed at reflecting the UNO Minda Group's penchant for breaking convention, driving change and finding new ways to add value.

Nirmal K Minda: "We envision the name change and the new tagline will further strengthen the brand’s identity as a company that constantly drives the new in providing progressive, refreshingly new and best-in-class solutions to its customers across its product portfolio."

According to Nirmal K Minda, CMD, UNO Minda Group, “The name change to UNO Minda Ltd and the new tagline showcases the renewed sense of purpose, energy, and enthusiasm of all its employees, partners and customers. We envision that the name change and the new tagline will further strengthen the brand’s identity as a company that constantly drives the new in providing progressive, refreshingly new and best-in-class solutions to its customers across its product portfolio. The company believes in creating value for everyone associated with them through constant care, innovation and technological advancement.”

Set up in 1958, UNO Minda is a leading global supplier of proprietary automotive solutions and systems to OEMs as Tier-1. It is ranked as one of the leading manufacturers of automotive switching systems, lighting systems, acoustics systems, seating systems and alloy wheels in India. It

manufactures and supplies over 30 categories of automotive components to leading Indian

and international OEMs based in India, South and North America and Europe, and has a leadership position in India in almost all the products it manufactures.

UNO Minda has overseas manufacturing facilities in Indonesia, Vietnam, Spain, and Mexico, as well as R&D Centres in India, Germany and Spain. It has over 72 manufacturing plants globally and has JVs/Technical Agreements with world-renowned manufacturers from Germany, Korea, Japan, Italy and Taiwan

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