Michael Boneham joins Sewells Group Executive Management Board

September 20, 2013: The Sewells Group has announced that auto industry veteran Michael Boneham has joined its Executive Management Board on September 16. Boneham will be based in Sydney, Australia.

In his role as the board member, he will offer strategic guidance to the Sewells Group executive leadership team while they expand their business globally.

The Melbourne-based Sewells Group is a leading provider of retail solutions to automotive companies across Asia Pacific, Africa and Middle East Regions and works closely with leading automotive brands to improve the performance of their dealer networks.

Boneham retired from Ford Motor Co on December 31, 2012, after a successful career spanning over 27 years. Boneham, who commenced his career in HR in Ford Australia, has worked in manufacturing and general management roles in Europe, North America and Asia Pacific and Africa. In India, he began as the executive director (manufacturing) of Ford’s facility in Chennai, before moving on to lead the organisation as president and managing director.

Sewells Group managing director Manish Jar said, “Michael is a visionary leader and a reputed auto industry expert. With his strategic guidance, the Sewells Group will continue to grow to new heights as thought leaders in the automotive retail performance enhancement space.”

Commenting on his joining the Sewells Group Board, Boneham said, “Retail network performance is a strategic lever for an auto OEM’s business. More and more OEMs are realising its importance and are getting focused on this area. The Sewells Group has been at the forefront of this transformation and is uniquely positioned to help auto OEMs in this area. I am excited to be part of this journey and am looking forward to making a contribution to the industry that has given me so much as a professional.”