MG Motor India’s eXpert initiative to enable digital showroom experience

The company says MG eXpert will provide customers a holistic purchase experience across multiple touchpoints from the comfort of their home, using human intervention and AR technology.

Autocar Professional BureauBy Autocar Professional Bureau calendar 16 Feb 2022 Views icon6316 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
MG Motor India’s eXpert initiative to enable digital showroom experience

MG Motor India has launched its new digital initiative the MG eXpert, which will allow customers to browse, accessories, compare and speak to the sales executive for purchasing their vehicle.

The company says MG eXpert will provide customers a holistic purchase experience across multiple touchpoints from the comfort of their home, using human intervention and AR technology. The OEM will deploy Mumbai-based Eccentric Engines’ Experience Manager tool, which brings together the audio and visual content to deliver a seamless product exploration, bridging the gap between virtual and face-to-face interaction.

Gaurav Gupta, chief commercial officer, MG Motor India said, “We are delighted to launch MG eXpert, a human-driven, voice-enabled AI-backed platform. As an auto-tech brand, MG has introduced several industry ‘firsts’ in the Indian automotive space. With a tech-backed seamless customer experience at the core of our brand philosophy, MG eXpert works as a one-stop simple and convenient solution to multiple queries from product feature to ownership. We look forward to offering a refined, informative, interactive, and technologically advanced product exploration experience to our customers from the comfort of their home.”

With the ‘Live Streaming’ AR on-vehicle, customers will be able to see an actual car from the comfort of their home, visualise the colour palate and accessorise the car for the final look and feel. Customers can even connect directly with product experts to make a purchase decision with step-by-step guidance. Apart from a virtual look at the car, MG Experts can provide customers with on-road price, expected delivery date, and variant comparison, effectively bringing the dealership experience home. Moreover, customers can book a test drive at their nearest dealership.

Varun Shah, co-founder and CEO, Eccentric Engine said, “We are thrilled to have progressed our relationship with MG Motor to take virtual interactions to a brand-new level with an integrated suite of products. Our new Experience Manager will provide immense opportunities to our partner MG Motor and their dealership partners to create unparalleled engagement with their customers by changing the very nature of interactions.”

The service will be initially rolled out in select few cities before an all-India 24x7 rollout.

RELATED ARTICLES
Bajaj Auto launches new Chetak 3503 at Rs 110,000

auther Autocar Professional Bureau calendar29 Apr 2025

The Chetak 3503, with a claimed range of 155km, 63kph top speed and a slower charging time than its 35 Series siblings, ...

Hyundai walks the eco talk with biogas plant, material recovery plant in Gurugram

auther Autocar Professional Bureau calendar22 Apr 2025

Operational since October 2022, the facility targets sustainable waste management in Gurugram by undertaking scientific ...

Rajiv Bajaj reappointed MD and CEO of Bajaj Auto for five-year term

auther Autocar India calendar19 Mar 2025

Bajaj Auto’s Board of Directors has approved the re-appointment of Rajiv Bajaj as the company’s MD and CEO for another f...