MG Motor India launches pre-owned cars business MG Reassure

MG Motor India has launched its certified pre-owned car vertical MG Reassure, which it says will provide quick and the best residual value for MG cars to MG customers across its dealerships. The pre-owned vehicles will be assessed with over 160 quality checks to ensure leading inspection standards and conduct all necessary repairs before their resale.

The company says it will leverage technology to undertake a methodical evaluation for the pricing of the used vehicles. MG owners can also sell their MG cars without any obligation to exchange them for a new MG vehicle.

Commenting on the launch of MG Reassure, Gaurav Gupta, chief commercial officer, MG Motor India said, “Through MG Reassure program, we want to create a platform extending transparency, speed, peace of mind, and assurance of the best resale value of MG cars to our customers across India. This program also offers a unique opportunity to other patrons for purchasing quality pre-loved MG cars from our Reassure centres. The initiative will enhance customer retention and empower our patrons to stay within the MG Family while enjoying flexible ownership.”

The carmaker says its vehicles already maintain one of the best resale values within the industry. The company claims that according to top car valuation engines, MG Hector’s resale value is dominating the segment. Based on industry reports, the current residual value of MG Hector after a year of use is in the range of 95-100 percent.

Under the initiative customers purchasing MG vehicles from MG Dealerships will get quality pre-owned cars to choose from which would have undergone a rigorous quality check. In terms of assurance, customers would also get 3 years and unlimited KMs warranty, 3-year roadside assistance, and 3 free services.