Mercedes-Benz India, the largest luxury car manufacturer in the country and the market leader, has bolstered its service network expansion in Tier 2 markets by inaugurating a world-class service facility in Coimbatore.
Sundaram Motors Coimbatore is spread across 80,000 square feet in one of the fastest emerging markets in Tamil Nadu and will serve as one-stop-shop destination for all customer service requirements in the region. It was inaugurated by Santosh Iyer, vice-president – Customer Services and Corporate Affairs, Mercedes-Benz India and Sharath Vijayaraghavan, executive director, Sundaram Motors.
L-R: Santosh Iyer, VP - Customer Services and Corporate Affairs, Mercedes-Benz India; Sharath Vijayaraghavan, executive director, Sundaram Motors at the inauguration of the new service facility in Eachanari, Coimbatore.
Speaking at the inauguration function, Santosh Iyer said, “Service differentiation has been Mercedes-Benz’s key focus area and we are glad this strategy has worked well for the customers. A robust service network and multiple customer touch-points has allowed Mercedes-Benz to remain closer to the customer. Our focus on emerging Tier 2 markets like Coimbatore is going to play a significant role in our future growth story as we see these markets as key engines of growth. With 31 facilities across 13 cities, South India remains one of our key markets and will witness continued network expansion and focused growth.”
He further elaborated, “Sundaram Motors has been our trusted partner for two decades, and has implemented multiple service initiatives that has helped in cementing customer trust in this region. We are now looking at strategically expanding in the Tier 2 markets by offering world-class service facilities, comprising unique luxury elements, the best of products and exceptional customer service.”
Sharath Vijayaraghavan, executive director, Sundaram Motors said, “There is an increasing demand for Mercedes-Benz products in Coimbatore and adjoining markets and we are delighted to partner the growth of the brand in this emerging market. This is our eighth Mercedes-Benz outlet in Tamil Nadu and Karnataka region, and we are confident of adding many more in foreseeable future. The facility is built in tune with the global standards and aims to deliver a delightful, hassle-free experience to all its existing and potential customers in the region.”
Mercedes-Benz on a roll in India
Mercedes-Benz India’s product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs.
The CKD GLC was the ninth product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard plus a range of other Guard vehicles. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63 S, AMG S 63 Coupe, AMG S 63 Sedan, AMG GLA 45, AMG GLC 43 Coupe, AMG GLE 43 Coupe, AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43.
Mercedes-Benz India recorded its best half-year by selling 8,061 units in the January-June 2018 period and best ever fiscal by selling 16,236 units. In 2018,