Mercedes-Benz partners SBI to target HNI customers

by Autocar Pro News Desk , 24 Nov 2020

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India’s largest luxury carmaker Mercedes-Benz, in a first-of-its kind collaboration, has partnered the country’s public sector bank State Bank of India (SBI), to offer attractive financial benefits, on owning a Mercedes-Benz.

The collaboration will give Mercedes-Benz access to the massive market penetration of SBI’s HNI (high net worth individuals) customer base, while the bank’s customers will enjoy exclusive benefits while booking a luxury car from Mercedes-Benz.

As per the collaboration a customer can get host of financial benefits including an attractive rate of interest, additional benefits worth Rs 25,000 exclusively for YONO customers who book a Mercedes-Benz vehicle through its icon displayed on SBI’s digital platform YONO.

Commenting on the partnership, Martin Schwenk, MD and CEO, Mercedes-Benz India said, “Mercedes-Benz has been constantly exploring new avenues to reach out to potential customer base and this is the first time we are collaborating with any bank. The collaboration with SBI gives us an exciting opportunity to expand our customer base and reach out to the potential HNI customers of the bank with our products and services. We are confident the customers of India’s Largest Bank will be highly excited with the seamless online journey we have created through our e-commerce portal, and avail subsequent benefits from this collaboration.”

C S Setty, MD – Retail and Digital Banking, SBI said, “We are glad to be associated with Mercedes-Benz to offer a rewarding experience to our customers while owning their favourite Mercedes car. With attractive interest rates and customized benefits including a smart digital option of booking the Mercedes on YONO, we look forward to witness our HNI customers live through a unique journey of getting home the car synchronising with their lifestyles. We at SBI are optimistic that our customers will make the most of this advantageous offering amid festive season.”


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