Mercedes-Benz India opens its 94th dealer facility in Kolhapur

by Autocar Pro News Desk , 18 Jul 2019


Mercedes-Benz, now in its 25th year in India, today further expanded its service dealership network in the country. The new state-of-the-art service facility in Kolhapur is Trinity Motors’ third outlet in the state of Maharashtra and the carmaker’s 94th outlet across 47 cities in India. Located on the Kolhapur-Bangalore highway, it is easily accessible from Kolhapur and adjoining areas.

Spread across a humongous 52,000 square feet, the facility is set up in one of India’s fastest emerging markets. Designed to be a one-stop-shop solution for all service requirements, it is Mercedes-Benz’ 15th service facility in Maharashtra and the 32nd outlet in West India. The new facility was inaugurated by Martin Schwenk, MD and CEO, Mercedes-Benz India and Gaurav Ghatge, executive director, Trinity Motors.

L-R: Martin Schwenk, MD and CEO, Mercedes-Benz India and Gaurav Ghatge, executive director, Trinity Motors.

Set up with an investment of around Rs 4 crore, the new unit was set up in barely  nine months. With 4 service bays for preventive maintenance and general repairs and 10 professionally trained staff, it can serve up to 1,000 cars in a year. The facility, which is designed in a modular structure, can be expanded in the future. The facility also houses a customer lounge, a dedicated merchandise and accessories section and a digital service drive kiosk.

Targeting Tier 2 and 3 markets for speedier growth
Speaking at the inauguration, Martin Schwenk said: “Over the years, Mercedes-Benz has become synonymous with quality customer services. We believe that service excellence will be the differentiating factor in the luxury car segment. With 66 service touch-points, today, Mercedes-Benz has the highest number of service facilities in India amidst the luxury car segment. We will continue to up the ante with our innovative efforts towards customer services.”

He added, “Tier 2 and 3 markets are significantly contributing to India’s growth story as one of the fastest growing automotive hubs, globally. Nearly one-third of our sales come from these regions and we see immense potential. This is a result of our ‘Go to Customer’ strategy, which aims to get closer to the customers.”

Trinity Motors’ Gaurav Ghatge said, “We are proud of our association with the three-pointed star. We are glad to strengthen our relationship by bringing Mercedes-Benz service to the doorsteps of customers in Kolhapur and surrounding cities. With disposable incomes on the rise and a growing ecosystem of high net worth professionals like doctors, SME businessmen and startup entrepreneurs, Kolhapur today has emerged as one of the most promising markets for Mercedes-Benz in India. The strategic location of the facility along with our skilled staff will ensure a hassle-free experience to all the existing and potential customers in the region.”