Is the buzz back in the market? Mercedes-Benz India, the luxury car market leader, today announced deliveries of over 200 cars to customers in Mumbai, Gujarat and other markets, bettering the carmaker's performance in 2018. The company says it has "witnessed strong demand for its products with the onset of the festival season and this year’s festive season deliveries surpassed those from 2018."
Commenting on the sales, Martin Schwenk, MD and CEO, Mercedes-Benz India, said: “The overwhelming customer response resulting in deliveries of over 200 cars in Mumbai and Gujarat and some other markets during Dussehra and Navratri underlines the unmatched popularity of a Mercedes-Benz vehicle for luxury car customers in these important markets."
"Today’s deliveries also signify that we have similar level of excitement and fascination from customers, which we witnessed in 2018, and is a positive development for us. We have introduced multiple customer-focused initiatives that will keep our customer excited with the product and service offerings associated with Mercedes-Benz," added Schwenk.
Mumbai and Gujarat constitute the leading markets for Mercedes-Benz India, which has the largest network by any luxury car manufacturer in India, spread across 47 cities and 94 outlets. While the company delivered over 125 cars on the festive occasion of Dussehra in Mumbai, it gave away 74 more during Navratri in Guarat, both leading markets for the brand.
As regards model preference, while the C- and E-class are popular among Mumbai buyers, the GLC, GLE, CLA, GLA and C-Class see demand in Gujarat. Mercedes-Benz India says the customer profile mix consists mostly businesspersons and professionals like doctors, chartered accountants and lawyers in these two key markets.
Double-digit growth with best-ever September and Q3 for global sales
Yesterday, Mercedes-Benz had announced a new September record last month with 223,838 vehicles sold worldwide (+10.4%). From July to September (Q3 CY2019), a total of 590,514 cars were sold, which is the best third quarter in the company's history (+12.2%). Within just three months, Mercedes-Benz has also reversed its sales trend since the beginning of 2019. In the year to September, deliveries increased by 0.6% to a taotal of 1,725,243 vehicles.
VIDEO: Martin Schwenk on Mercedes ME, the brand's connected car tech which will soon be rolled out in phases from November 15. He also sheds light on upcoming EV and Plug-in Hybrid models, as well as the prospect of the GLB, Mercedes' compact seven-seat crossover.