Mercedes-Benz India, India’s largest luxury car manufacturer, has rolled out its 100,000th car for the Indian market, an E-Class. The milestone car rolled out from the manufacturing facility at Chakan in the presence of Roland Folger, managing director and CEO, Mercedes-Benz India and Piyush Arora, executive director, Operations, Mercedes-Benz India.
Speaking on the occasion, Roland Folger, said: “The rollout of the 100,000th Mercedes-Benz vehicle in India is a strong testimony of the impeccable customer trust and the unsurpassable brand equity Mercedes-Benz enjoys in this dynamic country.
"The journey that began 24 years ago, as we pioneered the luxury car segment in the country, has only gotten more fruitful and today we remain the most preferred luxury brand in the country. The milestone of rolling out 100,000 cars is also the result of the absolute dedication of all past and present employees of Mercedes-Benz India, who remain our best brand ambassadors. This achievement also reiterates Mercedes-Benz’s India commitment and we strongly believe in the India story and its potential.”
Folger added, “With the growing demand of Mercedes-Benz products, a spiralling aspiration among young successful Indians, our extensive and expanding local portfolio, combined with an unparalleled network and innovations in customer service; we are positive that the next production milestone will be attained even earlier. We are confident of defining future mobility in India as well.”
Piyush Arora commented, “Mercedes-Benz India’s production facility is a global benchmark in quality and technological advancement in manufacturing, and it has remained the backbone of our growth narrative in India. A very high level of refinement and implementation of advanced technology and flexible processes ensures our production quality conforms to the most stringent global standards. We are well positioned to meet any future demand in production and adopt future technologies as per market requirements.”
Mercedes-Benz was the first luxury automotive brand to enter the Indian market in 1994, with the W124 E-Class, being the first luxury car in India’s modern era which rolled out of the assembly plant of Mercedes-Benz India in Pimpri, Pune. Mercedes-Benz India has since moved the facility to Chakan near Pune with an investment of more than Rs 1,000 crore. The facility, spread over 100 acres, is part of Mercedes-Benz’s Global Production Network.
Mercedes-Benz India states it plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets.
Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Giving a competitive edge in the dynamic market, Mercedes-Benz also claims to have of the largest spare parts warehouse by luxury car manufacturer in India which can stock up to 44,000 parts.
Mercedes-Benz India milestones
1995: First locally made E-Class rolls-out of assembly line
2008: Mercedes-Benz rolls-out its 20,000 cars in India
2010: Roll-out of 30,000 cars from the Chakan manufacturing facility
2014: 50,000th Mercedes-Benz rolls out of the assembly lines in Chakan
2018: 100,000th Mercedes-Benz rolls-out of the assembly line in Chakan