Mercedes-Benz India targets emerging Tier 2, 3 cities with Brand Tour

Mercedes-Benz India, the luxury vehicle market leader in the country, is upping the ante on the sales front. Strengthening its outreach to the emerging Tier 2 and Tier 3 cities, the carmaker has begun a customer-centric programme – ‘Mercedes-Benz Brand Tour’ – to reach out to potential buyers who have  not had the chance to experience the brand due to an absence of a showroom in their city.

The Brand Tour aims at engaging with customers by offering test-drives, offroading, and showcasing the entire product portfolio, along with providing MercedesBenz Certified, Customer Service and flexible financial services. The Brand Tour has commenced by travelling to Aurangabad, Udaipur and Allahabad and will travel to 11 more cities including Haldwani, Ranchi, Arunachal, Shimla, Thirunalveli, Vizag, Gandhinagar. Vapi, South Goa, Kannur and Shimoga.

The Brand Tour has commenced by travelling to Aurangabad, Udaipur and Allahabad and will travel to 11 more cities including Haldwani, Ranchi, Arunachal, Shimla, Thirunalveli, Vizag, Gandhinagar. Vapi, South Goa, Kannur and Shimoga.

According to Roland Folger, managing director and CEO, Mercedes-Benz India, “India’s growth has given a major economic boost to its Tier 2 and 3 markets and with this growing economy, we now have an expanded customer base and favourable wealth distribution in the country. Mercedes-Benz is known for its customer-centric approach, and Brand Tour is one such concept which helps us in creating a stronghold in the largely untapped Tier 2 and 3 emerging markets. With Brand Tour we aim to unlock the market potential of smaller cities while providing customers easy access to the unique and renowned Mercedes-Benz experience. We are confident that the initiative will help the brand expand its footprint and penetrate deeper into the Indian market.”

Mercedes-Benz India says the locations of Brand Tour are selected strategically based on demand and growing fondness for luxury brands in India’s emerging cities. Brand Tour will have all the elements of a regular showroom such as branding and audio-visuals, which will intrigue consumer interest at the venue. The customers will be able to enjoy the thrill of off-roading and experience key features and capabilities of Mercedes-Benz SUVs. They will also experience the Pre-Safe features of Mercedes-Benz sedans – C-Class and E-Class. Potential buyers can also test-drive cars, make enquiries on service packages and make bookings on the spot.

Mercedes-Benz India had a bumper year in 2017 when it notched record sales of highest ever yearly, half-yearly and also Q4 sales in 2017. By registering record sale of 15,330 units in the January to December 2017 period, the carmaker grew its sales volumes by a robust 15.9 percent, firmly maintaining its strong hold on the dynamic Indian luxury car industry.  

Also read: Will luxury carmakers in India have a smoother ride in 2018?