Mercedes-Benz India sells 2,554 units in Q1 2014, notches 27% growth

Mercedes-Benz India has announced its first quarter sales of 2,554 units for the January to March 2014 period, marking a growth of 27 percent (January-March 2013: 2,009 units).

Commenting on the sales performance, Eberhard Kern, MD and CEO, Mercedes-Benz India, said: “Our success and robust growth of 27 percent in the first quarter of 2014 amidst challenging market dynamics is a clear indicator that our customers have appreciated our ‘Year of Excellence’ strategy, which offers them excellence in products, network, aftersales and unique brand experiences.”

He added, “Mercedes-Benz India witnessed a surging demand for the new S-class, ML-class and GL-class, all of which are currently waitlisted, even after producing them locally. Additionally, our new-generation cars portfolio comprising the A-class and B-class continues to witness significant demand. Our volume drivers continue to be the C-class and the new E-class.”

Photograph: Eberhard Kern, MD and CEO, Mercedes-Benz India.