Mercedes-Benz India opens its first integrated 3S experience centre in Kochi

India’s largest luxury carmaker Mercedes-Benz today inaugurated its first integrated 3S MAR20X Sales and Service Experience Centre in the country. Spread across 50,000 square feet, Mercedes-Benz Coastal Star ‘MAR20X Experience Center’ with its dedicated EQ Display, AMG Performance Center and Exclusive Corner for Top End Vehicle (TEV) Display, is strategically located in Kochi, with proximity to south and central Kerala.

Providing a luxurious and immersive brand experience to customers, the new integrated experience center of Coastal Star underpins Mercedes-Benz’s modern retail format, MAR20X, highlighting the four pillars of Design, Architecture, and Customer-oriented processes and Digital enhancements.

Inaugurating the facility, Santosh Iyer, Managing Director and CEO, Mercedes-Benz India, said, “We are highly excited to inaugurate Mercedes-Benz India’s first-ever integrated 3S MAR20X Experience Centre in Kochi. This state-of-the-art luxury center is equipped with world-class technology and a dedicated workforce with global expertise, underlining the importance of the Kerala market and Mercedes-Benz India’s long-term commitment to our customers here."

He added, "Mercedes-Benz is highly invested in Kerala, and we have the most experienced franchise partners with unmatched experience in the automotive domain. We are thrilled with the robust growth of Mercedes-Benz brand in Kerala, especially in the top-end vehicle and AMG segment. We are confident Coastal Star will leverage Kerala’s luxury car market potential and create an unparalleled luxury experience for our customers.” 

“In line with our vision of achieving ‘sustainable luxury’ across our network, Coastal Star’s operations are powered by renewable energy through solar panels. The dealership also houses the first 180 kW Ultra-Fast DC Charger for a luxury carmaker in Kerala, offering an ultra-fast charging convenience for our EV customers. Coastal Star promises an immersive modern luxury brand experience to our discerning customers in Kochi and the nearby markets,” said Iyer.

Yashwant Jhabakh, Chairman, Mahavir Group, said, “Our sales and service experience centre in Nettoor, Kochi, will cater to the aspirations of our customers across the State by providing an end-to-end hub for sales, service, spares, pre-owned cars and luxury EV ecosystem all under one roof. We are excited to play our role in the growth of the luxury car market in Kerala.”

Thomas Alex, MD and CEO, Coastal Star, commented, “Coastal Star strives to provide the famed ‘Star Experience’ under a single umbrella with the best manpower at luxury retail. We also actively imbibe the Mercedes-Benz global motto ‘There is no luxury without Sustainability’ by using renewable solar energy for most of our operations. This exclusive experience centre underpins Mercedes-Benz’s faith in our customers and reiterates the market’s growth potential.”    

Aligned to Mercedes-Benz’s sustainable vision and electrification, the experience center boasts a 180kw DC ultra-fast charger, a first for the luxury segment in Kerala. It also runs on solar panel powered sustainable energy to minimise the impact on the environment.

Vertical 27-service bay facility

The vertical service facility of Coastal Star boasts of 27 service bays and has a capacity to service over 10,000 cars in a year. It is equipped to provide end-to-end service offerings including preventive maintenance, general repair, body and paint services and integrated digital customer service journey. It also has an integrated customer contact centre for all inbound and outbound customer needs and digital diagnostic capabilities with technical assistance from Mercedes-Benz India, as well as from Stuttgart. In addition, the facility comes with an integrated spare parts area of 10,000 square feet.

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